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DemoCritic
Most founders lose deals in the room.
Not before it. In it. And they never know why.
DemoCritic James Hartley · Head of Internal Audit · Discovery
01:24
JH
James Hartley
Head of Internal Audit · Meridian Group
Share screen
End call
Participants
JH
James Hartley
Head of Internal Audit
Live Transcript
You
"Hi James, I wanted to walk you through our platform. It's an end-to-end audit solution that automates evidence collection—"
James
"Stop. You haven't asked me a single question. Why do you think this is relevant to us?"
Pitching before discovering → James shuts down
DemoCritic
Try again.
Start with a sharp question.
DemoCritic James Hartley · Head of Internal Audit · Discovery
01:08
JH
James Hartley
Head of Internal Audit · Meridian Group
Share screen
End call
Participants
JH
James Hartley
Head of Internal Audit
Live Transcript
You
"James — are you still pulling audit evidence manually each quarter?"
James
"Manually, yes. Which is exactly the problem. How did you know about that?"
You
"Most teams your size spend 3–4 days per quarter. Is that true for you?"
James
"More like five days. Go on — I'm actually listening now."
Discovery first → James opens up completely
DemoCritic
Committee Session — Pro Feature
AD
Chief Risk Officer
JH
Speaking
Head of Internal Audit
SC
CFO
3 buyers. 3 agendas. Simultaneously.
The only sales practice tool with committee sessions.
DemoCritic
Session Debrief
4.2
/10
FIND Score
Pitched before discovering. James closed down after 90 seconds.
F
3
I
5
N
6
D
2
Plan vs Actual
⚠ Agenda Alert — 2 stages missed
F — FindMissed
Planned
Ask 3 questions before pitching
Actual
Pitched immediately. Zero questions.
I — InsightPartial
Planned
Share 3-day manual process stat
Actual
Mentioned briefly. Not landed.
N — NailHit
Planned
Evidence dashboard demo only
Actual
Focused demo — James engaged.
D — DriveMissed
Planned
Book a 30-min fit call
Actual
Call ended. No next step.
Only DemoCritic compares your plan to what actually happened.
DemoCritic
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