Find out exactly why your
A 3-minute AI diagnostic that scores your pitch across every stage — then lets you practice against an AI version of your real buyer. No account needed to start.
No account upfront. No credit card. Takes 3–5 minutes.
Free
to diagnose your pitch
4 stages
scored per pitch
3 min
to your diagnosis
£0
to start
See the difference in 90 seconds
Watch James shut down a bad pitch — then immediately engage when you lead with one sharp question.
How it works
From guesswork to a precise diagnosis in minutes
- 01
Answer 6–8 targeted questions
The AI interrogates your current sales approach — no softballs. It probes vague answers and pushes for specifics.
- 02
Get your FIND score
A breakdown across all four stages where SaaS demos live or die: Find the pain, Insight, Nail solution, Drive to decision.
- 03
Practice against a real AI buyer (paid)
Configure the exact buyer type you're trying to win. Run live voice sessions. Your score improves call by call.
Custom Builder
Describe a buyer you lost
a deal to.
We rebuild them. You practice the conversation you wish you'd had.
Describe who you sell to in one message.
We build an AI version of them — with their real objections,
their personality, their specific triggers.
Then practice until you're ready for the real thing.
One message. That's it.
Describe a real buyer in plain English. The AI builds the full persona — name, role, objections, personality, triggers — then asks one follow-up. Done.
Their real objections. Not generic ones.
The AI generates objections specific to your buyer type — phrased exactly as they'd say them, timed to the right moment in the conversation.
Practice until you stop flinching.
Run the same buyer at different difficulty levels. Soft → Neutral → Hostile. Your muscle memory builds across sessions.
What they said
After their diagnosis
"I thought I had a product problem. Turns out I was pitching before I even understood what they needed. The diagnosis called it out in my own words."
SaaS founder
B2B HR tech
"I've done sales training before and it's always generic. This told me exactly where I was losing people — the F stage score was brutal but accurate."
Founder
Compliance SaaS
"The upgrade to voice practice changed how I show up on calls. Practicing against James the sceptical auditor is uncomfortable in the best way."
Founder
Fintech SaaS
DemoCritic Live — real-time coaching on actual sales calls
A silent desktop app that listens to your live calls and feeds you FIND signals in real time — invisible to your buyer, works on any platform.
No bot footprint
No participant entry. Your buyer never knows it’s there.
Any platform
Zoom, Teams, Meet, phone on speaker — anything you can hear.
Real-time FIND signals
Live coaching nudges every 15 s based on what’s actually being said.
Enterprise safe
No meeting bot means no policy violations. Just a local app.
Be the first to know when DemoCritic Live launches — enter your email.
Pricing
Start free. Upgrade when you're ready to practice.
No credit card required to get started.
Free
£0
No account needed
- ✓ Full 8-question FIND diagnostic
- ✓ Score across all 4 stages
- ✓ Diagnosis in your own words
- ✓ One fix recommendation
- ✓ Downloadable PDF report
- ✗ No voice practice
Starter
£29
per month · cancel anytime
- ✓ Everything in Free
- ✓ 60 min voice practice / month
- ✓ All 25 pre-built buyer personas
- ✓ 1 custom persona (your real buyer)
- ✓ Demo call stage
- ✓ Screen share
- ✓ All 4 tone levels
- ✓ FIND scorecard after every session
- ✓ Delivery analysis (pace, fillers, talk ratio)
- ✓ Score history — track improvement
- ✗ No committee sessions
- ✗ No call stage selection
Extra minutes: £8 / 30 min
Service
£35
per month · cancel anytime
Choose your track after signing up. Switch anytime.
- ✓ 120 min practice / month
- ✓ 10 call uploads / month
- ✓ Score history
- ✓ Service Playbook
Pro
£79
per month · cancel anytime
- Pro-exclusive★ Committee sessions (2–4 personas)★ Plan vs Actual debrief★ Customisable session checklist★DemoCritic LiveSOON
- ✓ Everything in Starter
- ✓ 180 min voice practice / month
- ✓ All 4 call stages (Cold Call / Discovery / Demo / Commercial)
- ✓ Unlimited custom personas
- ✓ Screen share
- ✓ Call stage score tracking
- ✓ Deal arc view — full sequence tracking
Extra minutes: £6 / 30 min
FAQ
Common questions
What is the FIND Method?
FIND stands for Find the pain, Insight that reframes, Nail solution to their pain, Drive to a decision. Every SaaS demo lives or dies across these four stages. Your score breaks down exactly which one is costing you deals.
Do I need to sign up for the diagnostic?
No account needed. Enter your email at the end to unlock your full report. No credit card required.
What is the voice practice feature?
You describe a real buyer — or pick from 25 pre-built buyer types — and practice a live voice call against an AI that acts as that exact buyer. Choose your call stage: cold call, discovery, demo, or commercial. The AI disengages if you skip discovery, and opens up when you execute FIND correctly.
How does the custom buyer builder work?
Describe who you sell to in your own words — one message is enough. Tell us their role, what makes them difficult, what they care about. Our AI builds a complete persona from your description, asks one follow-up question to confirm, and you're ready to practice. The whole process takes about 2 minutes.
Can I cancel anytime?
Yes. Cancel from your account settings at any time. No questions asked.